Dominique Ansel opened his first European bakery Friday morning in London.
Three years after making its debut, the Cronut is still inspiring mile-long lines and frenzied excitement.
On Friday, Dominique Ansel officially opened his first European bakery in London’s upscale Belgravia neighborhood. The highly anticipated pastry shop will feature several classics familiar to American audiences like frozen s’mores, cookie shots, the irresistibly light DKA, and of course, the Cronut.
But there are also plenty of items exclusive to the London outpost—including fanciful takes on British classics like a Welsh rarebit croissant and an Eton Mess lunchbox.
Ansel is best known for the Cronut—a crossaint-donut mashup pastry that changes flavors every month.
The first flavor to debut across the pond is a salted butterscotch and cocoa nib confection.
Just like Americans, Brits couldn’t wait to get their hands on the new treat. According to scores of social media posts, many started lining up around 5 a.m. to get their hands on the first batch. By the store’s 8 a.m. opening, an estimated 200 people were waiting outside.
Dominique Ansel’s London bakery is much larger than his New York City and Tokyo, Japan locations. It spans two stories and features seating for up to 50 patrons.