First there was GrubHub and Seamless. Then came Postmates, Caviar, and a slew of other apps owned by fast food restaurants. Most recently, Uber and even Amazon Prime are getting into the digital food delivery business.
In the modern age, ordering a meal is easier than ever. But is it too easy?
Last fall, Domino’s launched its “one touch” pizza button—a limited edition device that, when synced to a smartphone for payment details-- allowed users to place a pre-programmed pizza order with just one touch.
But now America’s second largest pizza chain has taken food ordering to a new level of laziness with its “zero touch” ordering system.
All you have to do is open the app—so it’s barely a touch, more like a gentle tap or swipe.
The Meatball Shop owner and co-founder Dan Holzman jokingly admonished the new invention.
“This is absolutely brilliant,” he said. “Often I want a pizza, but just dialing that number and talking to people or typing in my computer is just cumbersome.”
All jokes aside, research indicates that the proliferation of these trendy apps--which make it increasingly easier for us to order high volumes of calorie dense food quickly—is fueling the obesity epidemic.
Sure, for those truly lazy or hungover days, the path of least resistance to a delicious meal is key. But Domino’s zero touch may be a little too convenient and could bring about several unintended consequences.
Like what happens if you open the app by accident? Or what if your phone ends up in the wrong hands?
“Do you think that there’s the potential for your friends to play pranks on you and order like 20 pizzas with it?” wondered Leanne Brown, author of the cookbook “Good and Cheap.”
But dozens of prank pizzas may be a small price to pay for the ultimate culinary convenience.