Diet soda sales are slumping, but the Coca-Cola Company might be planning to reverse the trend with a new offering called Coca-Cola Life, reports the New York Post.
Already a hit in Argentina and Chile, Coca-Cola Life is made with a blend of sugar and stevia as opposed to the artificial sweetener aspartame, which is what gives Diet Coke and many similar diet soft drinks their sweetness. And while it's not a zero-calorie beverage like its Diet-Coke cousin, a 20-ounce bottle of Coca-Cola Life contains just 100 calories, compared to 250 in the same size bottle of Coca-Cola.
Coca-Cola Life could be on U.S. store shelves as early as next year, although no official announcement has been made by CEO Muthar Kent, who merely hinted that Coca-Cola will introduce "more products" in 2014. However, it is widely believed that Coca-Cola Life will be one of those products due to the American public's growing negative perception of aspartame.
So, do you plan on trying Coke Life?