Victoria's Secret's latest campaign may not look any different from their previous advertisements; a slew of tall and thin models posing sexily in lingerie. But with the words "The Perfect Body" splashed across the ad, the controversial campaign has created a lot of heat for the company.
First spotted in the U.K., consumers took to Twitter to voice their concerns over the lingerie's company's ad which many said promoted an unhealthy body image for woman.
"Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful," a Change.org petition created by three British college students wrote. "This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect.’”
The petition has more than 9,000 signatures and counting so far. The college students also created a hashtag movement on social media, asking people to tweet their disapproval using the hashtag #iamperfect.
The ad has been getting panned by all sorts, including one unlikely critic – Courtney Stodden.
It's sad that 1 body type is being labeled as 'The Perfect Body'. There are so many different shades of perfection. https://t.co/Lo1wr0BkX1
— Courtney Stodden (@CourtneyStodden) October 29, 2014
— Dan Howarth (@danhowarth) October 29, 2014
— Anne A. Wilson (@Anne_A_Wilson) October 29, 2014
The Victoria's Secret "The Perfect Body" campaign makes me wanna throw up. Their idea of a "perfect" body is unrealistic. #iamperfect
— emily spoopy✭ (@Emily_Stikeman) October 30, 2014
— Jamie Winston (@JamieWinston3) October 30, 2014
The "Perfect Body" isn't just one body type, it's all of them. #iamperfect
— Melanie Dauterive (@ohslowdown) October 30, 2014
— Julie Beals (@JulieBeatles) October 29, 2014
Accoridng the the National Eating Disorders Association (NEDA), research has shown that the media has a strong influence on a woman's body image.
"Of course we find the phrase ‘a perfect body’ offensive and demeaning," President and CEO of NEDA Lynn Grefe told Yahoo Style. "Our goal should be health and respect for our own individuality. Shame on Victoria’s Secret, but this is not exactly a surprise since they do not in any way set the example for body diversity and self-esteem at all shapes and sizes."
The advertisement remains on Victoria's Secret's website.
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