Updated

Move over ice bucket.

Meet the crotch grab.

A new health-centered social campaign to raise awareness about preventing testicular cancer has started to go viral.

Started in August, the Crotch Grab Challenge -- in which men post photos of themselves on social media grabbing their privates, while challenging three fiends to do the same -- has gained the attention of several celebrities, including Hugh Jackman and Ricky Gervais.

The Check One Two group started the campaign in August while the ALS Foundation's Ice Bucket Challenge -- in which people dumped buckets of water on their heads as part of a campaign to raise funds for ALS research -- was still dominating social media feeds.

That campaign was so popular, President George W. Bush even got the ice water treatment.

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