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Controversial socialite Paris Hilton launched her new fashion initiative in Mexico City, becoming the latest in a growing line of celebrities to use Mexico City to debut a new product line.

The heiress-turned-TV star, promoted her new shoe line in Mexico City on Tuesday and opened up about her future plans to follow in the footsteps of her father and grandfather by expanding her business career into real estate, with her own chain of hotels, restaurants and nightclubs.

Hilton said she doesn't fear being overshadowed by Kim Kardashian or any other reality show rival.

"There's so many people out there who try to imitate what I do but I am the original," Hilton said. "There is nothing like me."

As if having her own fragrance, B-movies, album, sex tape and autobiography, all by age 30, isn’t enough, the socialite, who started her career as a model, is currently shooting her latest reality TV show, "The World According to Paris," which will debut this spring on the Oxygen cable channel.

"The show's everything about my life, showing the business woman", Hilton said.

Before the media reported on Kardashian's every move, Hilton was the favorite celebutante of the tabloids, which covered every party she went to, every man she dated and every brush she had with the law.

Hilton angrily dismissed questions about whether her life is superficial.

"I thought we were talking about the shoes," she said.

Her shoe collection is the latest addition to a lucrative empire that lends her name to 17 lines of products, from handbags and fragrances to clothing.

"I have done everything that I wanted to do and I feel very blessed that I have been very successful on every area," said Hilton, who wore a long beige, sleeveless dress, in her Mexico City hotel suite.

"So it's very exciting. There is nothing else to do," she said as her aides occasionally touched up her hair and makeup.

"I think that I have the best style and I know fashion," she added. "The girls all love my style. When they buy my products they can be like me."

Her sense of fulfillment doesn't mean she's about to retire. Hilton said she hopes the next phase of her business career will be in real estate, with her own chain of hotels, restaurants and nightclubs, a fitting path for the hotel heiress.

At a news conference in Mexico City later, she matched a ruffled blouse and dramatic oversized sun hat with a pair of Champaign heels, one of her new creations. Some of the other pairs lined a table next to her.

Organizers initially refused to translate when a reporter asked if she had demanded the Swarovski crystal water bottle at her side. But when journalists pressed for an answer, Hilton quickly said she would be happy to reply.

"I didn't order the water, I think someone sent it as a present," she said. "I'm not a diva, I am not like that. I can drink water out of any bottle."

Based on reporting by the Associated Press

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