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Kid Rock salutes freedom with custom brodozer Chevy pickup

  • Chevrolet Silverado 3500HD Kid Rock Concept

     (Chevrolet)

  • Chevrolet Silverado 3500HD Kid Rock Concept

     (Chevrolet)

He does wanna be a cowboy, after all.

Kid Rock has helped Chevrolet design a custom pickup truck – and it’s exactly the kind of brodozer you’d expect from the hard rockin’ rapper, who grew up the son of a (gasp, Lincoln-Mercury) car dealer in Michigan.

Unveiled at the SEMA show in Las Vegas, the “Born Free” 4WD Silverado 3500HD is meant to be a tribute to freedom and the American worker.

The black dually features Old Glory graphics, 22-inch wheels, chrome smokestack exhaust pipes for its 6.6-liter turbo diesel, and the biggest Chevy bowtie you’ve ever seen.

Inside there’s a Kicker audio system, of course, and upholstery the color of acid wash jeans, which are apparently in again.

Somewhere in the USA.