Indian Chief to Debut in August, starting at $18,999

Indian Motorcycle

 (Indian Motorcycle)

As Indian Motorcycle gets closer to unveiling its inaugural model during the 73rd annual Sturgis Motorcycle Rally in Sturgis, S.D. in August, the company is revealing more small details about the big cruiser-style bike, The Wall Street Journal reports.

The first revelation is no surprise. The company named its coming bike the 2014 Indian Chief, recalling the model name by which most people knew the company for most of its history. More eye-opening is its base price of $18,999, which is more expensive than some new cars including the Honda Civic and Chevrolet Cruze. 

Still, few experienced riders will be fazed by the Indian’s steep sticker because large, fancy motorcycles from Harley-Davidson, BMW, Ducati and others have cost that much or more for more than a decade. 

Indian said its starting price reflects “a very aggressive entry point back into the industry” that will allow the bike to compete with established players in the cruiser segment. Today companies including Harley-Davidson, Honda, Yamaha and Suzuki turn out the bulk of cruisers.

Read more at The Wall Street Journal