By ,
Published May 03, 2016
50 Cent has a daring hip hop persona, but his approach to investing is decidedly different. The rapper born Curtis Jackson has backed close to a dozen fledgling startups in the past decade, including beverage brand Vitaminwater, livestreaming app Hang w/ and, most recently, men's undergarment line FRIGO. His due diligence helps him navigate the risks associated with budding companies. In this quick video, he explains what he wants to see in a startup before he gets out his checkbook.
Related: How 50 Cent Scored a Deal With Disney
https://www.foxnews.com/us/what-50-cent-expects-in-an-elevator-pitch