By , Anna Johansson
Published September 21, 2016
For many entrepreneurs and their businesses, a blog is the single most valuable tool for maintaining their brand’s online presence. If you’re just getting started with your own blog, though, recognize that it usually takes time to achieve success.
Related: Why Your Small Business Must Start a Blog
Furthermore, if there’s one thing you need to focus on, it’s how to stand out from the thousands of other blogs that will vie for the attention of your audience.
The internet is a noisy place. There’s a lot going on, so it’s not the easiest place to win visibility. Consider the fact that every single minute, Google processes four million searches; bloggers post 1,400 new blog posts; and Facebook users share 2.46 million pieces of content.
For any individual blogger, it’s nearly impossible to stand out amid this kind of noise . . . but it is possible. You’ll just need to make a long-term commitment to achieve visibility. And that's as easy as 1-2-3. It might take you years to cultivate a profitable blog, but the following three tips should speed up the process for you, and help your blog become as visible as possible.
Believe it or not, the initial key to creating a memorable blog has nothing to do with the design or content, but everything to do with its URL label. Pick the right domain name and you’ll build a successful brand that connects with your target market. Choose the wrong one and you could end up fighting against obscurity.
Related: 6 Strategies for Launching a Successful Blog
Here are a few tips for how to select a memorable domain name that will add punch to your blog:
There are obviously other things to keep in mind, but if you remember the three rules above, you’ll do just fine.
A good domain name may get people to visit, but it’s not going to encourage them to come back unless valuable content appears on your blog. You should focus less on posting a certain volume of words per week and more on producing high-quality posts that are sticky and shareable.
“Sticky” posts require the right topic and a killer headline. The topic should be something that is unique, but won’t be irrelevant a few months hence.
The headline needs to reflect the ingenuity of the article, while still being clear and concise. As successful blogger Darren Rowse says, “Make sure your headline is relevant. Don’t make it obscure, in an attempt to be clever (or keyword-rich). An obscure headline is just one more obstacle to a busy reader.”
Finally, sticky posts are scannable and digestible. Don’t use massive chunks of text. Instead, use short paragraphs and break things up with bullet points, images, bolded text and subheadings.
If you study successful blogs in 2016, you’ll quickly notice that they all prioritize visuals. The reason is, visuals make content highly shareable and memorable.
“Text and oral presentations are not just less efficient than pictures for retaining certain types of information; they are way less efficient,” says John Medina, a developmental molecular biologist who specializes in the human brain. “If information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.”
To spice up your posts and make them more memorable, be sure to include diagrams, charts, videos, memes and pictures. Not only will you enjoy positive long-term results, you’ll also see a direct boost in on-page analytics.
Related Book: Ultimate Guide to Optimizing Your Website by Jon Rognerud
If you can do these three things well, your blog stands a much better chance of being memorable. It’s not going to be an effortless task to make a name for your blog, but these tips will give you a fighting chance in a crowded marketplace where thousands of blog posts are published each and every day.
https://www.foxnews.com/us/want-to-develop-a-memorable-blog-here-are-3-keys-for-doing-just-that