Vizio droolworthy PCs to shake up computer market

Top TV maker Vizio announced its entry into the PC market Thursday evening, a line of drool-worthy Mac-look likes at bargain basement prices. 

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    The new PCs announced Thursday will start at $898 for a 14-inch, thin-and-light laptop. That compares with $999 for the least-expensive, 11-inch Apple MacBook Air and the approximate $1,000 pricing for most new, thin-and-light notebooks, dubbed ultrabooks by chip company Intel Corp.
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    The Irvine, Calif., company, which ranks as one of the top sellers of televisions in the U.S., announced five different computers at a New York event. The products will be available this summer in time for the back-to-school selling season.
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    Vizio shook up the market with inexpensive high-definition televisions, and it is trying to do the same in the PC industry.
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    The closely held company, which also produces Blu-ray players and a tablet, worked on the computer designs for a couple years in an attempt to offer an aesthetic that competes with Apple's popular products but at a lower price.
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    A 27-inch, all-in-one desktop, Vizio's highest-end computer, starts at $1,098.
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    "People don't need another PC manufacturer giving them a bunch of junk at a low price," Vizio Chief Executive William Wang said. He stressed that Vizio used high-end components to help it target tech-savvy consumers who can't afford pricey notebooks.
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    Vizio isn't targeting the high end of the PC market, he said in an interview following the event. "Our target audience is people who can't afford a $2,000 notebook," Mr. Wang said.
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