Photos: Apple unveils its new iPhones

Apple unveils its widely anticipated iPhone X model, iPhone 8 models, and a new Apple Watch

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    Apple CEO Tim Cook announces the new iPhone X at the Steve Jobs Theater on the new Apple campus, Tuesday

    AP Photo/Marcio Jose Sanchez
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    Apple CEO Tim Cook kicks off the new product announcement at the Steve Jobs Theater, Tuesday, in Cupertino

    AP Photo/Marcio Jose Sanchez
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    Phil Schiller, Apple's senior vice president of worldwide marketing, announces features of the new iPhone 8 on Tuesday, in Cupertino

    AP Photo/Marcio Jose Sanchez
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    Apple CEO Tim Cook, shows new Apple Watch Series 3 product, Tuesday, in Cupertino

    AP Photo/Marcio Jose Sanchez
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    Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows Animoji during a launch event in Cupertino, Tuesday

    REUTERS/Stephen Lam
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    Phil Schiller, Apple's senior vice president of worldwide marketing, shows new emojis for the iPhone in Cupertino, Tuesday

    Copyright 2017 The Associated Press. All rights reserved.
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    Eddy Cue, Senior VP of Internet Software, introduces Apple TV during a launch event in Cupertino, Tuesday

    REUTERS/Stephen Lam
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    The new iPhone X is displayed in the showroom after the new product announcement, Tuesday, in Cupertino

    AP Photo/Marcio Jose Sanchez
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    Apple CEO Tim Cook and Jonathan Ive, Chief Design Officer show the new iPhone X in the showroom Tuesday, in Cupertino

    AP Photo/Marcio Jose Sanchez
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    People await the start of a product launch event at Apple's new campus in Cupertino, California, Tuesday

    REUTERS/Stephen Lam
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    Tim Cook, CEO of Apple, speaks as a tribute to the late Apple co-founder Steve Jobs plays during a product launch in Cupertino, California

    REUTERS/Stephen Lam
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