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As technology evolves, all businesses are trying to keep up, including the banking industry. Ever wonder how we'll be get cash and buy stuff in the future? Fox News Channel's cameras were the first to go inside CitiBank's renovated "Innovation Lab" underneath its branch in Midtown Manhattan.![What's Behind the Door?]()
Citi’s Innovation Lab has four main prototypes. All of them are currently up and running in Japan and other parts of Asia, where Citi says customers love the innovations. Here's what the company had to show off.![Citibank_Innovation_Lab_3]()
Your mobile phone is your wallet. Here's how it works: You add your credit card information to your cell phone through an application on the phone (protected by a secure password). When purchasing an item, you open up the credit card app and tap your phone on the machine as payment.![The_Interactive_Wall]()
A specially designed wall in Citibank facilities allows customers to see the latest local and world news. It's like a digital poster with promotions in real time, and Citi worked on it with the same firm that designed the iPhone![The_Sales_Wall_2]()
Like a giant iPhone that lets you shop for different credit cards or home loans, the sales wall is a massive screen. You flip through products on a large touch screen that works like the "cover flow" feature on iPods. (Think Tom Cruise in Minority Report!) You can either scan the information to your phone or apply right on the screen.![The_Work_Bench]()
Looking for a more private banking experience? You want the work bench. It's easy to use, too. In three steps you can find the credit card you want, apply, then print it out. Should you need help, there's a video agent that will talk you through your transaction and give you real personal service.![The_Work_Bench_2]()
Citibank Unveils Bank of the Future
Banking via mobile phone? Check. Interactive, Apple-iPad style walls? You bet. Robot assistants? Don't push it, pal. Citibank's Innovation Lab isn't that futuristic.
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- Citibank Unveils Bank of the Future
