Read All About It! Content's Still King

Now, I don't know if Rupert Murdoch will get Dow Jones. I do know that he "gets" Dow Jones. By that, I mean he gets print: He doesn't think it's dead. And some smart people like him don't think it's dead either.

Smart people like Sam Zell, who apparently liked his hometown Chicago Tribune so much, he bought the company.

It's weird, because everyone's been saying newspapers are weird, that they're dead, passé, boring. Because we don't read and worse, we don't care. Gosh, they were saying that more than 20 years ago, when I started out in newspapers.

What amazes me is the people who say that base it on stories they've read — you guessed it — in the newspaper.

On the content in that newspaper. For some, valuable if you can touch it and feel it. For others, equally valuable if you can read it and scroll it.

Either way, it's content. And right now, it's king.

And those entities which successfully marry that content across a lot of platforms, well, they're royalty for which well-heeled investors will pay a royal fortune.

Not because they buy this nonsense we're turning into a nation of illiterate jerks. But precisely because they do not.

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