PETA Takes on J.Lo Over Fur Fashions

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People for the Ethical Treatment of Animals wants Jennifer Lopez (search) to "Get Right" when it comes to fur. Lopez introduced her Sweetface (search) collection during New York Fashion Week last month.

"Please don't support Jennifer Lopez or her bloody business," according to a Web site that the animal rights group has devoted to the singer, actress and now fashion designer. "Many hot designers, including Stella McCartney, Vivienne Westwood, Todd Oldham, Marc Bouwer, and others have ... created synthetic alternatives that are hip, humane, and easily available and don't turn animals into fashion victims."

Calls by The Associated Press to Lopez's publicist seeking comment weren't immediately returned Friday.

Other text on the Web site describes Chinese animal skinning techniques — in extreme detail — while streaming video juxtaposes footage of animals being slaughtered with pictures of a fur-wearing Lopez.

The site encourages visitors to "write to J.Lo and tell her that promoting the violence of the fur industry is a low-down, dirty, rotten shame."

"J.Lo knows what animals who are killed for their skins endure," the Web site reads. "PETA (search) has contacted her with letters and videos no less than a dozen times. Lopez may try to convince her fans that her rabbit-trimmed jackets are a must-have, but what she won't tell you is that bunnies killed for fur coats scream as they are skinned alive!"