LOS ANGELES – Star-struck fans of Paris Hilton can party with the socialite heiress this summer — at least on their cell phones — as Gameloft releases its latest mobile game to tap into public yearnings for a piece of their idols' lives.
Gameloft, one of Europe's leading mobile game developers and publishers, said it plans several games under its exclusive, multiyear licensing agreement with Paris Hilton Entertainment Inc.
It did not provide any financial details.
Television and film credits for Hilton, who hails from the famed family of hoteliers, include the reality television show "The Simple Life" and the horror film remake "House of Wax."
Hilton, 25, is a frequent party-goer who has penned two books, sold branded perfume and is planning to release her debut album of music this fall.
The worldwide global mobile game market was worth an estimated $2 billion in 2005, according to market research firm Screen Digest.
Other celebrities appearing in Gameloft titles include baseball star Derek Jeter and golf pro Vijay Singh. Golf champion Tiger Woods stars in a game from Electronic Arts Inc. (ERTS), and rapper 50 Cent has teamed up with Vivendi Universal Games and Genuine Games on his own title.
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