Quaero is billed as Europe's answer to Google, but it has a lot to live up to.
The awkward word — which means "to search" in Latin — is unlikely to flash across the continent's computer screens anytime soon.
Quaero epitomizes European ambitions — especially for French President Jacques Chirac — of creating alternatives to U.S. technological prowess. But facing off against super-rich, super-talented U.S. companies may prove daunting for the cumbersome consortium of European companies and public agencies hatching Quaero.
"We must meet the global challenge of the American giants Google and Yahoo," Chirac said in an address last week laying out his policy priorities for 2006. "Today the new geography of knowledge and cultures is being drawn. Tomorrow, that which is not available online runs the risk of being invisible to the world."
Designers insist that Quaero will not just be a search engine but a set of tools for translating, identifying and indexing images, sound and text.
The technology would work with all platforms — computer desktops, mobile devices and even televisions — and be sold to television companies, filmmakers, post-production facilities and anyone who creates or uses audiovisual content, according to France's electronics giant Thomson.
"Yes, it's highly ambitious," said Jean-Luc Moullet, who oversees the Quaero project at Thomson. "There's nothing to compare it to."
Mountain View, California-based Google Inc. wants to become a lot more than an Internet search engine.
It's already introducing an array of new software and offering telecommunications services that move it well beyond its roots. Google also has been aggressively seeking ways to import offline media, such as books and television shows, into its Internet search engine.
Quaero is hardly the first attempt to develop a compelling alternative to Google, which has emerged as one of the world's best known — and most valuable — companies just seven years after its inception in a Silicon Valley garage.
Even U.S. technology powerhouses like Yahoo Inc. and Microsoft Corp. haven't been able to erode Google's dominance, even after spending tens of millions of dollars to improve their search engines.
Through November, Google held a 40 percent share of the U.S. search market, up from 35 percent in the previous year, according to comScore Media Metrix. Google's lead outside the United States is believed to be even larger.
Quaero is the latest in a string of largely French-led efforts to compete with America's dominance of the global marketplace, a theme of Chirac's foreign policy.
French broadcasters are planning an international television network aimed at presenting a more French view of world events than CNN and the British Broadcasting Corp.
The network, CFII, will broadcast in French and English to Europe, the Middle East and Africa beginning sometime in the next year.
Europe launched a satellite last month aimed at rivaling the U.S. Global Positioning System. France has also launched an effort to put libraries online, a response to an ambitious book-scanning project at Google.
Techies are cautious about Quaero's prospects.