The Walt Disney Co.'s (DIS) Buena Vista Game unit on Tuesday announced a new video game studio that will focus on creating new and Disney-inspired titles for Nintendo Co. Ltd's hand-held Nintendo DS player and upcoming Wii console.

Scott Novis, who headed the Rainbow Studios team that developed the popular video game based on the Disney Pixar film "Cars," was tapped to be vice president and general manager for Disney's new Fall Line Studio, based in Salt Lake City.

Nintendo's Wii console, which features a novel motion-sensitive controller, has captivated gaming enthusiasts and is set to make its U.S. debut on November 19.

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The Japanese game company has also made a splash with its DS players, which has two screens, opens like a book and allows players to control play with a stylus.

Innovative titles like "Nintendogs" and "Brain Age," which respectively let players pet and train dogs and exercise their mental skills, have helped propel sales of the DS.

Nintendo in late October forecast that it will sell 20 million DS units during the fiscal year ending march.