Columbia University president Lee Bollinger beat out Paris Hilton and Britney Spears in Time magazine's Top 10 Awkward Moments List.
Bollinger won the dubious distinction for slamming Iranian President Mahmoud Ahmadinejad after inviting him to speak on campus.
He had taken a lot of flak for hosting Ahmadinejad, who has called for Israel's annihilation and questioned the existence of the Holocaust. But he took even more criticism for introducing the guest as "a petty and cruel dictator."
The list, which will appear in the Dec. 24 issue of the magazine, names Bollinger No. 1 under the heading, "Adding Insult to Introduction."
A spokesman for Columbia declined to comment yesterday.
Hilton was No. 2 for her outburst after a judge ordered her back to jail from home confinement; Spears was No. 6 for her widely panned performance at the MTV Video Music Awards.
Miss Teen South Carolina, also made the list, coming in at No. 9, for her comment about Americans not knowing about geography, because they lack maps.