The combination cell phone, media player and wireless Web-surfing device will retail for $499 and $599, depending on configuration. It will be offered exclusively by AT&T Inc.'s (T) wireless division, formerly known as Cingular.
The iPhone, which sports no keypad but instead a touch-sensitive screen, was unveiled with great fanfare in early January by Apple CEO Steve Jobs. He said it would appear in stores in June but gave no specific date.
Sunday night's ads showed off several of the gadget's features and ended with the pronouncement that the phone will be available "Only on the new AT&T" and "Coming June 29." One aired on the CW network before a 7 p.m. broadcast of "7th Heaven."
Tom Neumayr, an Apple spokesman, confirmed the June 29 sale date. An AT&T spokespeople did not immediately return a phone call.
In recent months, the company's stock has been served by speculation and excitement over the iPhone. Shares of Apple's stock rose May 25 after a media report said that the iPhone would go on sale June 20. Neither AT&T nor Apple would confirm or deny that date at the time.