Colts quarterback Andrew Luck has agreed to a four-year deal to endorse products from audio technology maker Klipsch.

Luck told The Associated Press on Monday that the agreement also includes a provision that will allows him to design his own line of products, such as head phones. The deal is expected to be announced later Monday.

Klipsch CEO Paul Jacobs believes this deal may be the first part of a long-term relationship between Luck and the Indianapolis-based company. Neither Jacobs nor Luck would say how much Luck would be paid.

The rollout of this advertising campaign is expected to take place over the next 90 days and will be targeted primarily to social media audiences and local markets. Starting in January, Luck could begin making regular appearances in television ads.