Published January 13, 2015
The U.S. Olympic Committee has added J.M. Smucker to its list of sponsors, bringing the jelly maker into the fold for the Sochi and Rio de Janeiro Games.
Smucker's has a long relationship with U.S. Figure Skating. USOC chief marketing officer Lisa Baird said the skating federation gets a lot of the credit for urging Smucker's to team with the USOC, as well.
Financial details on the four-year deal were not disclosed. Smucker's and its sister brands — including Jif peanut butter — will take part in a campaign grouping Procter and Gamble, Coke, Budweiser and Kellogg's into a USOC promotion called "The Power of ..."
In 2012, the program marketed products from the companies together in Olympic-themed advertisements and displays at 24 grocery chains, including Wal-Mart and Target.