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Ruben Garcia, manager and owner of Garcia's souvenir shop, checks prices on clay dolls in his store in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)![Border_Town_Spring_Break__5_]()
Two clerks work at a Garcia's souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)![Border_Town_Spring_Break__2_]()
A man walks by a boarded up Garcia's souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)![Border_Town_Spring_Break__4_]()
Two men walk by a boarded up souvenir shop in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)![Border_Town_Spring_Break__1_]()
The building that once housed the Planet Music Lounge sits gutted and damaged in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)![Border_Town_Spring_Break__6_]()
The once popular Garcia's Restaurant is almost empty in Matamoros, Mexico, Friday, Feb. 28, 2014. In the midst of a three-year increase in American tourism in Mexico, communities along the Rio Grande are trying to win back U.S. tourists and revitalize their tourism industry. (AP Photo/Olga Rodriguez)Matamoros, Mexico: The Border Town That Wants Lure Spring Breakers Despite Cartel Violence
In Matamoros, Mexico, a new tourism director is pouring $2 million into luring visitors for spring break.
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- Matamoros, Mexico: The Border Town That Wants Lure Spring Breakers Despite Cartel Violence
