By , Elizabeth Armstrong Moore
Published August 23, 2016
What would a condom that successfully imparted "a new feeling of intimacy and comfort never felt in condoms before" be worth? Seven figures, apparently. The Swedish company LELO, which has enjoyed a pleasurable ride selling millions of award-winning sex toys worldwide, recently announced that it has managed to raise more than $1 million from 30,000 backers for its HEX condom.
Nearly $400,000 poured in via its Indiegogo crowdfunding campaign, an amount that is 3246 percent of the original goal. The rest came via website orders for what LELO is calling "the first major condom innovation in 70 years." The HEX has been eight years in the making, with the goal being to address three key complaints users (or non-users, in many dissatisfied cases) have: discomfort, slippage, and breakage.
One of HEX's differentiators is visible: a honeycomb lattice pattern. Inspired by graphene's "hexagonal molecular structure," LELO incorporated such a structure into the HEX, which it says is less likely to slip or tear and "maximize[s] sensitivity." And if it does tear, Melia Robinson writes for Business Insider that puncture is contained within the affected cell.
She watched LELO founder Filip Sedic try and fail to break a HEX with his fingernails and a pen: Mashable tried to pierce one with a needle and couldn't.
One writer for Bustle gave the condom, which starts at $19.90 for a 12-pack, a go with her partner and found it easy to open; easy to tell up from down; incredibly stretchy; both super thin and strong; and pleasingly transparent.
Her man called it the "strongest" orgasm he's ever had wearing a condom. (HEX has a celebrity spokesman.)
This article originally appeared on Newser: New Condom Shatters Crowdfunding Goal