"Regretting that horrible tattoo for an ex? LET US COVER THAT FOR YOU," the brand wrote in its post. "We’re giving away a Sailor Jerry tattoo every day until Valentine’s Day."
However, there is a catch that comes with the Sailor Jerry’s festive generosity. Selected winners will be given a $200 voucher to get a tattoo cover-up that looks like of one the brand’s "iconic designs."
Winners will be able to get their ink done by the tattoo artist of their choice.
Sailor Jerry’s giveaway will start on Wednesday, Feb. 10, and will go until Valentine’s Day.
Each day, a winner is going to be selected after Sailor Jerry posts two Instagram Stories showing its entrants and their tattoos. The person who receives the most votes after 24 hours will be declared the winner.
To enter, entrants need to follow Sailor Jerry and can either share a picture of their ex-related tattoo with the hashtag #letuscoverthat and tag or they can direct message their photo to the brand if they’d like to keep it secret from their former flame.
In recent years, companies have gotten rather creative with their Valentine’s Day offerings by not forgetting those who might still be bitter over a breakup.
As an example, zoos around America host Valentine’s Day events where people can make a monetary donation so they can name cockroaches, rats or fish after an ex. Some facilities even go as far as feeding the creatures to another animal if an ex-partner feels up to the task.