By Alexandra Deabler, ,
Published February 19, 2018
The magically delicious cereal is adding a little more charm to the mix for the first time in ten years with a new permanent “magical unicorn” marshmallow.
The white horse with pink-and-blue striped mane and horn will be joining the team of other marshmallows, or marbits as they are officially called, this March.
The mythical horse was chosen in a “unanimous” decision by little boys and girls, General Mills revealed in a press release.
"Our goal is to not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age," said Josh DeWitt, marketing manager of Lucky Charms. "That's why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves – kids. They spoke, and after hearing their love for the magical unicorn, we listened."
The unicorn is the first ever to be “inspired by and created by kids,” the press release continued.
However, the “cool and colorful” addition will be squeezing out another beloved charm – the hourglass marshmallow that has been part of the cereal marbit lineup for over a decade, having been added in 2008.
There have been several other marshmallows that have come and gone – pot of gold in 1994, shooting star in 1998 – but this is the first permanent addition to the cereal in ten years.
The sweet breakfast staple will now feature hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns, according to the press release.