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By Leora Arnowitz, ,
Published April 12, 2016
Want to watch Jason Bateman’s new film “Bad Words,” in theaters now, from the comfort of your own home? Now you can do that legally—you just have to pay thousands of dollars for it.
A new system called Prima Cinema, which costs $35,000 plus a $500 per movie viewing fee, allows the elite movie enthusiast to watch first-run theatrical releases from his or her home theater. The device, which is rising in popularity among Hollywood’s top stars and pro athletes, requires you to have a “state of the art” home theater, which includes a screen that measures more than 100 inches diagonally.
The device won’t include all new releases just yet. As of now, Prima is only publicly stating that they’ve inked deals with Paramount and Universal, but CEO and founder Jason Pang told FOX411 those willing to pay for the pricey system have plenty of movies to choose from.
“We have about half of the box office output right now,” he said. "We have agreements already in place [with some other studios], it’s just a matter of timing and getting the word out.”
He said the system has featured films like “Jack Ryan” and the Oscar-winning “Dallas Buyers Club.” Pang said the Matthew McConaughey-starring flick was a particularly good get for Prima because it initially hit theaters as a limited release.
So how is the quality of the at-home viewings? Prima Cinema promises its users their viewing will be “better than Blu-Ray.”
“The quality is something that we get direct feedback from our clients [about]. They say this is the best video and audio quality they’ve ever seen,” Pang said.
The studios and directors gave input when the device was being crafted, and that’s where the 100 inch screen requirement came from.
“One of the reasons why we have that requirement is that working with the studios and directors, we received their feedback and they want to maintain the cinematic experience,” Pang said.
Prima Cinema also includes a “biometric fingerprint ID for movie purchasing,”ensuring you won’t end up paying for any movies you didn’t buy. And that fingerprint feature may come in handy, as each viewing of a movie—even if it’s the same movie you’ve already watched—costs $500.
In order to get the new releases, the Prima users have to agree the device’s membership guidelines, which instructs that they cannot show the films for commercial use, they cannot engage in any type of piracy and they cannot show the film in a home theater with more than 25 seats.
Still, for those who can afford it, Prima offers a huge convenience, Pang insisted. The company would not divulge how many clients have purchased the system, but Page said their biggest markets are in the California area, New York tri-state area and Florida. He said Prima is also catching on in Texas and Colorado.
“It’s a select number of very high -profile affluent people. Oscar award winning actresses, pro-athletes… wealthy business executives,” he said. “Our clientele has complete control over the evening. A lot of these people have incredible busy schedules… They start the movie exactly when they want to start it so it really gives them control.”