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![Focus on the Family]()
Amid much controversy, CBS has set the ad lineup for Super Bowl XLIV, and will collect between $2.5 to $2.8 million per spot. A gay dating ad was rejected, as well as an ad with a gay character, while pro-life group Focus on the Family is providing the first anti-abortion spot, featuring college football star Tim Tebow and his mother, Pam. The commercial's theme theme is "Celebrate Family, Celebrate Life." Click through to see which other commercials are set to air during the big game. The Super Bowl will be played on Sunday, February 7, 2010 at Sun Life (formerly Dolphin) Stadium in Miami, Florida. (AP)![Doritos]()
Once again, the company is sponsoring a “Crash the Super Bowl” contest, offering $5 million in prizes to amateur ad makers. The top ads will appear during the Super Bowl. See the finalists' ads here!![HomeAway_sd]()
A new addition to Super Bowl advertisers, this Texas-based online vacation-rentals listings service will run an ad featuring Chevy Chase and Beverly D’Angelo reprising their "National Lampoon's Vacation" roles as Mr. and Mrs. Clark Griswold. (HomeAway)![U.S. Census Bureau]()
Continuing its massive ad campaign, the bureau is spending $2.5 million on a 30-second spot. The ad will implore Americans to answer questionnaires that will be sent out in the next few weeks, according to bureau spokeswoman Kendall Johnson.![Bridgestone]()
Bridgestone has two very different ads this year. The first version seems to be a post-apocalyptic world where good tires can mean the difference between life and death. Also, it features this guy with big glasses (to the left.) The second ad? You'll have to wait and see!![Dodge_sdfs]()
Chrysler will reportedly advertise the Dodge Charger in a 60-second commercial proclaiming "the passion of Dodge."![Bud_Light_fds]()
Beer maker Anheuser-Busch is again the biggest Super Bowl advertiser with five minutes of advertising air time There will reportedly be no Clydesdale commercials this year, but there will be a house made of beer cans. You can watch a "Light House" making-of video on the Anheuser-Busch site. Aside from Bud Light, Anheuser will advertise Budweiser, Michelob Ultra (featuring Lance Armstrong) and Select 55 in their Super Bowl spots. You can watch previews on the Anheuser-Busch site.![Dockers_sdfsdf]()
The khaki pants company will air a commercial that features men singing and marching in unison in their undies. The Dockers Super Bowl "Men Without Pants" ad is a comment on modern masculinity, (or lack thereof) says Dockers. The pantsless men march through a field but are interrupted with the message "Calling all Men - it’s time to Wear the Pants." The ad is about guys who no longer wear the pants around the house. “Our culture kind of celebrates that guy,” says Dockers marketing chief Jennifer Sey. “We’re encouraging men to not be that guy.” You can watch a preview of the commercial on the Dockers site.![Audi_wrwe]()
The rock band Cheap Trick will help Audi out for their environmentally-themed commercial. The ad will showcase the Audi A3 TDI, named the 2010 "Green Car of the Year" by Green Car Journal.![Motorola]()
Motorola has reportedly purchased at least one ad, though spokespeople are keeping mum. The company makes the handset for the new Droid smartphone, and experts say the Droid will likely be the subject of the commercial. A mysterious teaser has been released. Watch it here.![Coke]()
Pepsi isn't putting out a Super Bowl ad, so Coke has all the cola commercial time. One ad, “Sleepwalker,” portrays a man sleepwalking across Africa on a mission for a Coke. The second ad, “Hard Times,” depicts The Simpson’s Mr. Burns losing his wealth and finding happiness watching others drink Coke. The company plans to give up to $500,000 to the Boys & Girls Clubs of America, and will raise half of that money through a campaign tied to Coke’s Facebook page. Facebook users can send branded virtual gifts to their friends for free, and for each gift sent, Coke will donate $1 to the Boys & Girls Club. Those who send the virtual gifts will also receive a 20-second sneak peek at one of the two Coca-Cola Super Bowl commercials. On game day, those users will also gain access to the full ads that will run during commercial breaks. Sweet.![Hyundai]()
The car company has two 30-second spots ready for the Super Bowl. One humorous ad features Brett Favre accepting the Most Valuable Player award after the 2020 football season. The ad shills Hyundai's 10-year, 100,000-mile warranty. See the ad here.![GoDaddy]()
GoDaddy.com originally planned to air a commercial about a fictional gay retired football player who decides to start a lingerie business. This ad was was banned, and the company will instead do a spot featuring "Go Daddy Girl" Danica Patrick. GoDaddy.com usually features half naked women in their Super Bowl spots, but this year, Danica is reportedly to be fully dressed. Shocker!![CareerBuilder_sdf_sd]()
Like Doritos, CareerBuilder held a commercial contest. Out of about 1,000 entries submitted to the HireMyTVAd contest, the company selected three ideas, and each creator received a $100,000 prize. You can watch all three Super Bowl 2010 ads here.![Etrade]()
The online trading and investment firm is going with what works: talking babies. A new baby has been cast for their new Super Bowl ad, and the little tyke has already appered in new E-Trade Lottery and Barbershop TV spots See funny outtakes from the Super Bowl baby commercial here.Super Bowl XLIV Commercials
Here's a sneak peek at some of the ads that made it into this year's controversial lineup.
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- Super Bowl XLIV Commercials
