By Tyler McCarthy
Published February 04, 2019
The low-scoring Super Bowl LIII was also low-scoring in terms of ratings. Early reports indicate that the big game hit a ten-year low in viewership.
The New England Patriots beat the Los Angeles Rams 13-3 in what many are calling one of the most boring Super Bowl games on record. It’s unclear if the uneventful game contributed to the low ratings, but The Hollywood Reporter notes that ratings were roughly 44.9 household rating in overnight metered markets. This number is down 5 percent from a year ago and the lowest since the 2009 game, which drew 42.1 according to Nielsen figures.
By comparison, the 2018 show game hit a 47.4 in metered markets, eventually earning 103.39 million viewers. It’s worth noting that, while down significantly, the Super Bowl remains one of the most-watched events of the year.
Not only could the low-score have contributed to waning interest in the game, but the Halftime Show, headlined by Maroon 5, was criticized for being uneventful and bland as well. Controversy surrounded the Halftime Show in 2019 after it came out that a handful of artists turned down the gig due to the NFL’s treatment of Colin Kaepernick and those who knelt during the National Anthem.