Dodge wants the title back.
The muscle car brand is reportedly working on an electric sports car that could help it reclaim the World's Quickest Production Car crown from the new Tesla Model S Plaid.
The Dodge Challenger SRT Demon previously held the quarter-mile record at 9.65 seconds, but Tesla claims the Model S Plaid can do it in 9.23 seconds.
The 840 hp Demon was very much not an electric car. In fact, it set the times when equipped with a special ECU that allowed it to run on high-octane racing gasoline.
But now unnamed sources at Dodge have told The Detroit Bureau that it is working on an electric car that will be the fastest its ever made.
Details on the vehicle weren't revealed, but the report echoes comments made to Fox News Autos by Dodge CEO Tim Kuniskis, who said "electrification is inevitable in this space. It will help internal combustion engines perform significantly better and in some cases electrification all by itself."
Dodge hasn't announced a firm date for the arrival of the next generation Challenger or Charger sedan, but one or both are expected to be launched for the 2023 model year.
That's around the same time Maserati, Dodge's sister company through parent Stellantis, will debut its first electric Granturismo model and its possible that it will share some of its tech