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For KIND Bar CEO Daniel Lubetzky kindness is more than just a name

Entrepreneur Daniel Lubetzky shares his story with Fox News correspondent Bryan Llenas

 

Kindness is something Daniel Lubetzky, founder of KIND snacks, learned from his father, a Holocaust survivor. 

"Even though he never forgot the horrors of the Holocaust he also found the kindness in people that helped him survive. He always remembered those moments" Lubetzky told Fox News.

After the war, Lubetzky's father relocated to Mexico City, where his son discovered his knack for business. Taking everything he learned from his father – and combining it with his own creativity and tireless drive, Daniel built a successful empire.

Lubetzky told us how his family and his Hispanic heritage inspired a growing snack empire built on positivity and compassion for others. 

"Our mission is do the kind thing for your body, for your taste buds and for your world," Lubetzky said.

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He launched the snack company in 2004, and KIND has since become the fastest-growing snack company in the U.S. 

In 2014, it sold more than 458 million bars and granola pouches, almost doubling its sales from 2013.

Lubetzky was recently named by President Barack Obama and Commerce Secretary Penny Pritzker a Presidential Ambassador for Global Entrepreneurship. He is also the author of the New York Times bestseller “Do the KIND Thing.”

“Kindness is a magical force that can help elevate humanity,” Lubetzky told Fox News Latino earlier this year.

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