Pele is in London to promote an auction of his collection of awards and memorabilia.

The Brazil great is selling everything from a replica of the World Cup to his 1977 North American Soccer League championship ring.

The 75-year-old three-time World Cup winner says he's donating some of the proceeds from the auction to Pequeno Principe, the largest pediatric hospital in Brazil.

Among more than 2,000 items being auctioned, a copy of the Jules Rimet Trophy, the original World Cup, is the most expensive lot, with an estimate of $400,000 to $600,000.

The auction, which is being handled by Beverly Hills-based Julien's Auctions, will take place in London over three days next week.

Martin Nolan, executive director at Julien's Auctions, says it could be the "biggest sports auction ever".