Tennis great Billie Jean King has challenged FIFA and new president Gianni Infantino to hire more women for senior jobs.

King says in a keynote speech at FIFA headquarters that the world soccer body has a chance to transform itself after years of corruption scandals.

Addressing a women's soccer leadership conference, King tells the watching Infantino: "No pressure, but the world is counting on you."

King suggests "three concrete steps" for FIFA to take: one-third of management hires should be women; appoint a CEO-like secretary general with "a proven track record of supporting gender equality"; appoint staff to create a commercial strategy for women's soccer.

Infantino was elected 10 days ago, shortly after FIFA members also voted through a reform package that commits them to promote women's soccer.