Ferrari Chairman Sergio Marchionne is edging Ferrari production higher as the sports car brand prepares for a future as a stand-alone company.

Marchionne told analysts on Wednesday that he expects Ferrari production to reach 9,000 units by 2019 and that it will take a few years "to determine the natural limits."

Ferrari has limited production to 7,000 units to maintain exclusivity, although it edged up to 7,200 last year and is expected to reach 7,800 units this year.

Marchionne also said he plans to introduce brand extensions beyond cars by 2017 as part of his plan to turn Ferrari into a luxury goods brand. He didn't specify what that could entail, but Ferrari already has extensive merchandising, retail stores and a theme park in Abu Dhabi.