Advocates for workers' rights are urging FIFA sponsors to take more responsibility for the treatment of World Cup workers in Qatar, calling the "horrific" working conditions there a blot on any company's brand.

At a news conference Monday, the International Trade Union Confederation singled out FIFA sponsors such as McDonalds, Visa, Coca-Cola, Adidas, Budweiser, Gazprom, KIA and Hyundai, saying they have the power to pressure FIFA and Qatar into improving the treatment of hundreds of thousands of migrant workers.

Sharan Burrow, ITUC general secretary, said migrants are packed "8-10-12" to a room, work in 50 degree Celsius (122 Fahrenheit) temperatures and are unable to leave abusive employers. She says the International Olympic Committee "put a criteria for human rights ... (but) FIFA refuses to talk about the issue."