The heartbreaking story of a three-year-old boy who died after wandering away from a Toronto apartment into the bitter cold is prompting an outpouring of generosity.

Elijah Marsh walked out of the building early Thursday morning and was found about six hours later in the corner of a nearby backyard. He was rushed to hospital and police announced his death several hours later.

The news of Elijah's death was a "gut-wrenching moment" for Justin Kozuch, 36, a Toronto man who has a three-year-old son and nine-year-old daughter.

Kozuch started a fundraising campaign on Tilt.com to help raise money for the boy's funeral.

As of early Friday afternoon, more than $95,000 had been raised, a response Kozuch calls "wonderful." Tilt.com is waiving all credit card fees for those who contribute.