Israel's prime minister has accused the publisher of an influential newspaper of carrying out a smear campaign against him.

Benjamin Netanyahu took to Facebook on Monday, accusing Noni Mozes of the Yediot Ahronot of conducting the campaign to advance personal business interests.

Yediot and its sister news site YNet have taken an aggressive stand against the Israeli prime minister, exposing what it called several political and personal "scandals" ahead of the March 17 election.

Netanyahu says Mozes is trying to get even with Yediot's rival, the pro-Netanyahu daily Israel Hayom, and reclaim his dominance in the Israeli media landscape.

Netanyahu posted: "This is just the tip of the iceberg."

Netanyahu often accuses the media of being biased against him.

Yediot columnist Nahum Barnea told Israel Radio that Netanyahu was "paranoid."