World

Ford chairman says drop in oil prices not likely to hurt sales of fuel-efficient cars

  • William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, left, receives a "Dubai Chamber of Commerce" emblem during the "Future of Mobility" talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)

    William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, left, receives a "Dubai Chamber of Commerce" emblem during the "Future of Mobility" talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)  (The Associated Press)

  • William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, delivers a speech during the "Future of Mobility" talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)

    William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, delivers a speech during the "Future of Mobility" talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)  (The Associated Press)

  • William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, delivers a speech during the "Future of Mobility"talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)

    William Clay Ford, Jr., executive chairman of Ford Motor Co. and vice chairman of the Detroit Lions, delivers a speech during the "Future of Mobility"talk at a hotel in Dubai, United Arab Emirates, Wednesday, Nov. 19, 2014. (AP Photo/Kamran Jebreili)  (The Associated Press)

The chairman of Ford Motor Company says he doesn't think that a drop in oil prices will dissuade people from buying fuel-efficient vehicles.

Bill Ford, the great-grandson of company founder Henry Ford, says the firm will continue to push for green technology in cars.

He was speaking to a select group of media in the United Arab Emirates on Wednesday, where the company recently established a business unit to serve the Middle East and Africa.

Ford also gave a speech to a wider audience about his vision for the future. The Ford chairman has for several years been warning about gridlock traffic in the world's major cities and says what's needed is a "leap in thinking" to develop technology that would help alleviate congestion.