World

Dutch stage tomato fight on Amsterdam square in "protest" against Russian sanctions

  • A tomato is about to hit two women taking a selfie during a tomato fight in front of the Royal Palace turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)

    A tomato is about to hit two women taking a selfie during a tomato fight in front of the Royal Palace turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)  (The Associated Press)

  • Participants hurl tomatoes in front of the Royal Palace turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)

    Participants hurl tomatoes in front of the Royal Palace turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)  (The Associated Press)

  • Participants hurl tomatoes in front of the Royal Palace, rear left, turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)

    Participants hurl tomatoes in front of the Royal Palace, rear left, turning Amsterdam's central Dam square into a red pulpy mess Sunday, Sept. 14, 2014. Entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight. The idea is lifted from Spain's famed annual "La Tomatina" festival. The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised. (AP Photo/Peter Dejong)  (The Associated Press)

Amsterdam's central Dam square is set to be the scene of a red pulpy mess Sunday, as entrepreneurs have seized upon Russia's boycott of European produce to set up a tomato-throwing fight.

The idea is lifted from Spain's famed annual "La Tomatina" festival.

The Dutch event is being marketed as a protest, but participants say they're mostly looking forward to smacking friends and strangers with overripe tomatoes. Wearing goggles is strongly advised.

Tickets to the one-hour fight cost 15 euros ($18) each and around 1,000 have been sold.

Organizers say they have purchased 120,000 tomatoes labeled unfit for human consumption for the event. Remains will be cleaned and sent to a biogas production facility.

Organizer Joep Verbunt says proceeds will go to tomato growers hurt by the sanctions.