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Berlin Zoo wins copyright claim against British firm over polar bear Knut

A European court has upheld the Berlin Zoo's copyright claim against a British firm that had sought to market products under the name "Knut - Der Eisbaer" — German for "Knut - The Polar Bear."

The General Court of the European Union in Luxembourg ruled Monday that British firm Knut IP Management Ltd.'s product-line name too closely resembled the Berlin Zoo's earlier trademarked brand "Knud," and could confuse consumers looking to purchase merchandise related to the zoo's most famous animal.

Knut was hand-raised after his mother rejected him. He rose to stardom in 2007 as a cuddly cub, appearing on magazine covers, in a film and on mountains of merchandise.

He died in 2011 after suffering from encephalitis.