GLOBAL ECONOMY

Latinos Top Everyone In Social Media Activity, Pew Report Says

LONDON - JULY 02:  In this photo illustration the Twitter website is displayed on a mobile phone on July 2, 2009 in London.  The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet.  (Photo by Peter Macdiarmid/Getty Images)

LONDON - JULY 02: In this photo illustration the Twitter website is displayed on a mobile phone on July 2, 2009 in London. The social network site, started in 2006 in California as a sideline project, has grown into a global brand becoming one of the fastest growing phenomenas of the Internet. (Photo by Peter Macdiarmid/Getty Images)  (2009 Getty Images)

There is no one more hashtag happy or "Like" giddy than the average Hispanic online.

Hispanics are the most active group on social media networking sites, according to a new Pew Report, reinforcing the importance of this young demographic to the future of mobile advertisers, web-sites, and apps.

According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent). 

The survey shows an increase from 72 percent of Hispanics in 2012 to 80 percent now, an increase of 8 percent.

The numbers show staggering growth across the general public, considering only 8 percent of U.S. adults used social media in February 2005.

More On This...

Today, almost three quarters, 72 percent, of online U.S. adults use social media networking sites.

Hispanics continue to be the youngest and fastest growing demographic in the United States and, according to Nielsen, they are the most susceptible and responsive to advertising and commercial brands.

Despite the over-index of Hispanic social media users however, far too many brands are not doing enough to make their apps accessible to Spanish speakers, some argue.

A recent survey by YouGov shows 45 percent of fluent Spanish speakers feel there are not enough Spanish-language apps available on the market, and among all the 500 Hispanics polled, 22 percent of Hispanics said they would be interested in a brand if they offered an app in Spanish.

The infographic below solidifies the importance of the Hispanic consumer, which found that Hispanic adults are 25 percent more likely to follow a brand than the average U.S. adult online.