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Richard Branson shaves legs, spills orange juice while honoring bet to be flight attendant

  • bf38350defdf9d0f310f6a7067007a5f.jpg

    British entrepreneur Richard Branson, left, poses with AirAsia's Chief Executive Tony Fernandes while dressed up as an AirAsia flight attendant at a low cost carrier terminal in Malaysia, Sunday, May 12, 2013. Branson wore the costume after losing a bet with his friend Fernandes on which of their 2010 Formula One racing car teams would finish ahead of the other. (AP Photo/Vincent Thian)The Associated Press

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    British business magnate Richard Branson, right, dressed up as an AirAsia flight attendant, and AirAsia's Chief Executive Tony Fernandes prepare to spray champagne during an AirAsia promotional event after Branson arrived at the low cost carrier terminal in Kuala Lumpur, Malaysia, Sunday, May 12, 2013. The Virgin Group founder had his legs shaved, put on lipstick and squeezed into the red skirt to honor a bet by serving as a flight attendant on an AirAsia trip from Perth, Australia, to Malaysia. Branson lost a bet to Fernandes in 2010 after they both wagered their Formula One racing teams would finish ahead of each other. (AP Photo/Vincent Thian)The Associated Press

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    British entrepreneur Richard Branson arrives at a low cost carrier terminal dressed up as an AirAsia stewardess from a flight from Australia to Malaysia, Sunday, May 12, 2013. Branson wore the costume after losing a bet with his friend AirAsia's Chief Executive Tony Fernandes on which of their 2010 Formula One racing car teams would finish ahead of the other. (AP Photo/Vincent Thian)The Associated Press

  • 9831bba2efe89d0f310f6a706700cb68.jpg

    British entrepreneur Richard Branson, left, poses with AirAsia's Chief Executive Tony Fernandes while dressed as an AirAsia flight attendant at a low cost carrier terminal in Malaysia, Sunday, May 12, 2013. Branson wore the costume during his flight from Australia to Malaysia after losing a bet with Fernandes on which of their 2010 Formula One racing car teams would finish ahead of the other. (AP Photo/Vincent Thian)The Associated Press

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    British entrepreneur Richard Branson speaks during a press conference while dressed up as an AirAsia flight attendant at a low cost carrier terminal in Malaysia, Sunday, May 12, 2013. Branson wore the costume during his flight from Australia to Malaysia after losing a bet with his friend AirAsia's Chief Executive Tony Fernandes on which of their 2010 Formula One racing car teams would finish ahead of the other. (AP Photo/Vincent Thian)The Associated Press

British business magnate Richard Branson has lost his latest job because of orange juice.

The Virgin Group founder had his legs shaved, put on lipstick and squeezed into a red skirt to honor a bet by serving as a flight attendant on an AirAsia trip from Perth, Australia, to Malaysia.

But he earned a reprimand from AirAsia chief Tony Fernandes after he deliberately dumped a tray of orange juice on Fernandes' lap.

Branson lost a bet to Fernandes in 2010 after they wagered that their Formula One racing teams would finish ahead of each other. Fernandes' team landed two spots above Branson's.

Fernandes gleefully declared after Sunday's nearly six-hour flight that Branson's skills as an attendant were "rubbish" and that he was being immediately fired.