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Coverup in Brazil: Pirelli unveils demure 2013 calendar of fully-clothed models

The notoriously sexy Pirelli calendar has come to famously sexy Rio de Janeiro and the result is a demure 2013 edition with not a nude in sight.

The calendar was shot entirely in Rio by celebrated American photojournalist Steve McCurry. It features 11 models who manage to smolder despite being fully clothed. Non-models such as actress Sonia Braga and singer Marisa Monte are also featured.

McCurry said at a news conference Tuesday that the models were chosen not only for their looks but also for their commitment to worthy causes.

The calendar debuted in 1964 as a racy way of promoting Italian tire maker Pirelli. It has since grown into a fashion institution, attracting top photographers like Mario Testino and Mario Sorrenti.