Three gold medalists and silver medalist Sasha Cohen are among 10 more U.S. Olympic athletes who will endorse Procter & Gamble products at the winter Olympics Games next month.

Along with Cohen, gold medalists skier Julia Mancuso, snowboarder Seth Wescott and speedskater Chad Hedrick are among 10 athletes joining five-time medalist Apolo Anton Ohno and other U.S. team members sponsored by Cincinnati-based P&G.

The others newly endorsing P&G are speedskater J.R. Celski, hockey player Julie Chu, skeleton sledder Noelle Pikus-Pace, pairs skaters Rockne Brubaker and Keauna McLaughlin and curling competitor Nicole Joraanstad.

P&G says it plans promotions in the weeks leading to the games, which run Feb. 12 through Feb. 28.