By ,
Published May 03, 2016
With search engines, social-media platforms and content-recommendation services all touting their pay-per-click options to instantly boost traffic to your website, search engine optimization (SEO) sometimes gets forgotten. But it shouldn't. SEO can provide a huge benefit to entrepreneurs – even if the results aren't immediate.
For those that are still hesitant and come up come up with countless reasons to not try it, I am going to prove they aren't true. Here are the top seven objections debunked:
Did you know that 44 percent of customers begin their purchase by using a search engine? This shouldn't come as too much of a surprise. After all, search is the fourth top Internet activity in the US, beaten only by social media, email and video.
Related: Here Is How to Get Customers With Limited Funds
And this traffic converts. According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals ( source). Another report found that leads generated from search are eight times more likely to close into customers than outbound leads ( source).
What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead.
When hiring SEO you pay for expertise and physical execution on a multitude of complex tasks:
Each of these tasks takes time and effort -- and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.
Now compare that with a continuous (and increasing) Adwords cost and you have a winner.
Let me answer this objection with a tweet by one of our weekly SEO chat participants:
A1: "80% of U.S. consumers consult online reviews before making a purchase" ("Everyone's a Critic," @BillTancer). #semrushchat
— Kristi Kellogg (@KristiKellogg) January 28, 2015
Eighty-six percent of US citizens used the Internet daily last year, according to a report. Another report found that 93 percent of their online experiences began with a search engine.
Even if you estimate that a tiny percentage of them would be interested in what you sell, that’s a huge number anyway.
Not promoting your business online means that you’re missing out on possibly one of the biggest opportunity to grow your business.
Even worse, you’re giving it away to your competition.
Yes, this is true. Pay-per-click (PPC) does brings instant results. Your site can start receiving visitors almost the minute you launch your campaign.
Related: 4 Great Tools for Making the Most of Local SEO for Your Business
SEO on the other hand needs to build your site’s authority before you can see any results. But keep in mind:
SEO on the other hand brings continuous results without increasing cost.
So yes, SEO does take time but once established, but it keeps producing results…for free.
Entrepreneurs may need to change their website to improve SEO, as poor design, confusing structure or weak content will hinder your efforts.
So can slow loading time for instance. Just take a look at this data from KISSmetrics. A one second delay can reduce conversions up 7 percent.
Lack of schema markup, or microdata that makes it easier for search engines to separate and analyze information from your site, might not cause any problems with your rankings. But it’s a missed opportunity to increase organic click-through-rates.
Without a well-optimized site, it won’t matter how much effort your SEO puts into the campaign: It will fail.
It’s true. Google changes its algorithm couple hundred times a year.
But most of these changes won't affect your website’s rankings. In fact, you won’t notice most of those updates, even as a user.
There are however certain ones that can have an impact your site. It’s the SEO expert's responsibility however to ensure your site doesn’t get penalized. They need to use white hat techniques and follow Google’s Webmaster Guidelines at the very least.
So the real challenge in overcoming changes in SEO isn’t in not doing it at all. Rather it’s in hiring the best SEO who can deliver work to a standard that overcome any algorithm changes.
It might sound ridiculous that I, as an employee of an SEO software development company, am telling you this, but SEO can't be automated.
Automated SEO is a spammy practice that has nothing to do with managing and synchronizing dozens of processes of every marketing department.
Don't believe anyone who says that everything can be done in only one click. If you are ready to spend your time and money on SEO, make a smart investment in both human resources and toolkits.
Related: Why SEO Is Much Easier Than You Think
https://www.foxnews.com/us/the-7-most-common-seo-myths-debunked