By , Tanya Benedicto Klich
Published May 03, 2016
When building a brand, these entrepreneurs have learned that honesty can be the best policy. Gary Vaynerchuk, founder of Wine Library and VaynerMedia, explains the importance of consistency in an age where " everything is on the record." Responsiveness is also critical, according to Joe Fernandez, founder and former CEO of social media tracking platform Klout. He shares a strategy for boosting your brand's influence online. And Caroline Ghosn, founder of career advice site Levo, says professionals of all levels should develop an authentic voice -- and use it often.
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https://www.foxnews.com/us/gary-vaynerchuk-to-be-authentic-be-consistent