One of the hardest tasks that businesses face is hiring the right people, says Jordan Zimmerman, founder and chairman of Zimmerman Advertising.

Hiring and training is a huge expense. If you don't do it right, you risk wasting money.

Related: The Responsibility of a True Leader Is to Be a Great Coach

In this edition of AskJZ, Zimmerman addresses the importance of surrounding yourself with employees who “fit” so that everyone is interconnected.

Questions or comments? Twitter: @JZspeaks and @tracybyrnes.