Honesty, transparency and authenticity can be vital to the success of your business.
In this video, Entrepreneur Network partner Salma Jafri discusses the 12 things you should not be doing if you want to be authentic on social media.
It's important to develop relationships with your customers, so if you are pitching to a new follower or fan, you're missing the point. Asking your customers questions and engaging is a great way to better the customer experience. Doing poor automation such as blasting direct messages to followers also shows you're not putting in enough effort to connect with clients.
Being consistent with your words, changing up content for various social channels and reporting on news that is relevant to your industry are a number of ways you can start being authentic on social media.
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