Social media can be overwhelming. Should you be on Facebook? Twitter? LinkedIn?

Advertising on TV is just not efficient anymore. It only reaches 40 percent of the audience, says Jordan Zimmerman, founder and chairman of Zimmerman Advertising. In this edition of AskJZ, Zimmerman talks about geofencing your advertising on social media and maximizing your returns.

Related: Why You Need to Set Sales Goals

Play the video above to learn more about how much return on investment you can gain from social media advertising.

As always, if you have any questions or comments, reach out on Twitter: @JZspeaks and @tracybyrnes.