On this episode of REI 360, Entrepreneur Network partners Chris Haddon and Jason Balin discuss effective marketing strategies for small businesses. Emphasizing value, follow-ups and offline marketing, Haddon and Balin provide tips for any entrepreneur.

As a small-business owner, you can't do everything, so focusing on items that don't require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads, the duo says.

With all of the hype surrounding the internet, entrepreneurs, small-business owners and marketers often overlook the importance of offline marketing. An offline-online blend is vital to a successful marketing strategy.

From social media to direct mail, it's important to utilize all available marketing outlets in order to grow your business. Click play to find out more.

Watch more videos from the folks at REI360 on their YouTube channel here.

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